Ilona Fridman, PhD

Research Fellow
My research focuses on what helps individuals make a good choice.  The way we analyze and interpret information substantially affects the way we perceive reality. Our prior experience makes us biased towards information and we may misperceive negatively beneficial opportunities. Utilizing both experiments and field experiences, I explore how insights from psychology and behavioral economics could assist individuals to make an informed decision. Prior to joining Duke-Margolis I was a Research Associate at Memorial Sloan Kettering Cancer Center.


Selected publications:

Fridman, I., Scherr, K., Glare, P., Higgins, E. T. (2016). Using a non-fit message helps to de-intensify negative reactions to tough advice. Personality and Social Psychology Bulletin. 42(8):1025-44. doi: 10.1177/0146167216649931

Fridman, I., Epstein, A., Higgins, E. T. (2015). Appropriate use of psychology in patient-physician communication: Influencing Wisely. Journal of American Medical Association Oncology, 1(6), 725-726. doi:10.1001/jamaoncol.2015.0980.

Fridman, I & Higgins, E. T.  Regulatory Focus Theory and Health Communications (in press). In Ed. Parrott, R.L., Research Encyclopedia of Health and Risk Message. Oxford Press 



MPhil, Columbia University Business School, Management, Organizational Behavior

PhD, Columbia University Business School, Management, Organizational Behavior