Preyas Desai, PhD
PhD, Carnegie Mellon University
Desai PS, Purohit D, Zhou B. Allowing consumers to bundle themselves: The profitability of family plans. Marketing Science. 2018 Nov 1;37(6):953–69.
Desai PS, Purohit D, Zhou B. The strategic role of exchange promotions. Marketing Science. 2016 Jan 1;35(1):93–112.