Preyas Desai PhD

Preyas Desai

Affiliated Faculty

Preyas Desai, PhD

Contact

desai@duke.edu

Degree

PhD, Carnegie Mellon University

Desai PS, Purohit D, Zhou B. Allowing consumers to bundle themselves: The profitability of family plans. Marketing Science. 2018 Nov 1;37(6):953–69.

Desai PS, Purohit D, Zhou B. The strategic role of exchange promotions. Marketing Science. 2016 Jan 1;35(1):93–112.

Amaldoss W, Desai PS, Shin W. Keyword search advertising and first-page bid estimates: A strategic analysis. Management Science. 2015 Mar 1;61(3):507–19.