Preyas Desai PhD

Preyas Desai

Affiliated Faculty

Preyas Desai, PhD

Contact

desai@duke.edu

Degree

PhD, Carnegie Mellon University

Aribarg A, Chan T, Desai PS, Mehta N, Subramanian U, Toubia O, et al. Editorial: Next Steps for Frontiers in Marketing Science. Marketing Science. 2022 Sep 1;41(5):443–4.

Desai PS, Purohit D, Zhou B. Allowing consumers to bundle themselves: The profitability of family plans. Marketing Science. 2018 Nov 1;37(6):953–69.

Desai PS, Purohit D, Zhou B. The strategic role of exchange promotions. Marketing Science. 2016 Jan 1;35(1):93–112.