Affiliated Faculty
Tong Guo, PhD
Contact
Focus Areas
Degree
PhD, University of Michigan, Ann Arbor
Orhun AY, Guo T, Hagemann A. Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard. Marketing Science. 2021 Aug 9;forthcoming.
Fong J, Guo T, Rao A. Debunking Misinformation in Advertising. 2021 Jun 23;
Guo T, Sriram S, Manchanda P. The Effect of Information Disclosure on Industry Payments to Physicians. Journal of Marketing Research. 2021 Feb;58(1):115–40.
