Affiliated Faculty
Tong Guo, PhD
Contact
Focus Areas
Degree
PhD, University of Michigan, Ann Arbor
Xu B, Guo T, Yi Xu D. When Food Gets Political: How News Drives Green Food Offerings? NET Institute Working Paper. 2023 Sep 30;(23).
Orhun AY, Guo T, Hagemann A. Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard. Marketing Science. 2022 Jan 26;forthcoming.
Fong J, Guo T, Rao A. Debunking Misinformation about Consumer Products: Effects on Beliefs and Purchase Behavior. Journal of Marketing Research. 2022;(forthcoming).