Tong Guo PhD


Affiliated Faculty

Tong Guo, PhD


PhD, University of Michigan, Ann Arbor

Guo T, Sriram S, Manchanda P. The Effect of Information Disclosure on Industry Payments to Physicians. Journal of Marketing Research. 2021 Feb;58(1):115–40.

Proserpio D, Hauser JR, Liu X, Amano T, Burnap A, Guo T, et al. Soul and machine (learning). Marketing Letters. 2020 Dec 1;31(4):393–404.

Guo T, Sriram S, Manchanda P. “Let the Sunshine In”: The Impact of Industry Payment Disclosure on Physician Prescription Behavior. Marketing Science. 2020 Jan 1;39(3):516–39.