Affiliated Faculty
Tong Guo, PhD
Contact
Focus Areas
Degree
PhD, University of Michigan, Ann Arbor
Orhun AY, Guo T, Hagemann A. Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard. Marketing Science. 2022 Jan 26;forthcoming.
Fong J, Guo T, Rao A. Debunking Misinformation about Consumer Products: Effects on Beliefs and Purchase Behavior. Journal of Marketing Research. 2022;(forthcoming).
Cheon H, Guo T, Manchanda P, Sriram S. The Impact of Medical Marijuana Legalization on Opioid Prescriptions. 2021 Aug 27;
