Peter Ubel MD

Peter Ubel

Core Faculty

Peter Ubel, MD


MD, University of Minnesota Twin Cities

I am a physician and behavioral scientist at Duke University. My research and writing explores the quirks in human nature that influence our lives — the mixture of rational and irrational forces that affect our health, our happiness and the way our society functions. (What fun would it be to tackle just the easy problems?)

I am currently exploring controversial issues about the role of values and preferences in health care decision making, from decisions at the bedside to policy decisions. I use the tools of decision psychology and behavioral economics to explore topics like informed consent, shared decision making and health care spending. My books include Pricing Life (MIT Press 2000) and Free Market Madness (Harvard Business Press, 2009). My newest book, Critical Decisions (HarperCollins), came out in September of 2012, and explores the challenges of shared decision making between doctors and patients.

Paradis KC, Kerr EA, Griffith KA, Cutter CM, Feldman EL, Singer K, et al. Burnout Among Mid-Career Academic Medical Faculty. JAMA network open. 2024 Jun;7(6):e2415593.

Szczygiel LA, Greene AK, Cutter CM, Jones RD, Feldman EL, Paradis KC, et al. Professional Experiences and Career Trajectories of Mid- to Senior-Career Women Clinician-Scientists: A Qualitative Study. JAMA network open. 2024 Apr;7(4):e246040.